No BS. Just Fish.
We create baits that deliver real results. No gimmicks, no fluff, just gear that works. Designed by anglers for anglers, our products are built to perform on the water so you can catch more fish.
If you want gear that works as hard as you do, you've found the right place. No BS. Just Fish.
Target Trophy Bass
Made in Texas
Realistic Swimming Action
Garlic + Salt Impregnated
Custom Poured LuresTarget Trophy BassMade in TexasRealistic Swimming ActionGarlic + Salt ImpregnatedCustom Poured LuresTarget Trophy BassMade in TexasRealistic Swimming ActionGarlic + Salt ImpregnatedCustom Poured Lures
Lake Fork Lure Co Tournament, March 6-7, 2027
The Lake Fork Lure Co. Tournament, presented by Sealy Outdoors, puts a $100,000 guaranteed cash payout on the water when you fish with Lake Fork Lure Co. baits.
Rated 4.8 out of 5 - From +1k Happy Clients
Proven Baits that Catch Giants
Equip your tackle box with the exact lures tournament professionals trust most.
Gear that just works. Designed by Anglers for Anglers.
Baits deliver real results - no gimmicks, no fluff, no BS - just lures built to perform. Most anglers have one secret weapon in their tackle box. Now you can have them all.
Signature Series Baits
Discover the Lake Fork Signature Series - our premium lineup of "Pro" soft plastics - developed using real-world feedback from tournament-level anglers, bass fishing pros and expert bait designers.
Rated 4.8 out of 5 - From +1k Happy Clients
Real Results from Serious Anglers
Read why our premium custom-poured plastics dominate the toughest lakes and trigger the biggest bites.
PREMIUM FRESHWATER LURES
Engineered to trigger massive bass strikes.
What makes Lake Fork baits outfish mass-produced plastics?
Lake Fork Lure Co. baits are designed around how bass and crappie actually feed, not what's cheapest to run through a factory.
Our baits are designed and made by anglers in Emory, Texas - just down the road from the world-famous Lake Fork Reservoir - with garlic- and salt-impregnated plastics.
Every design is tested on the water before it reaches your tackle box, so you get baits built to catch fish.
Are these lures strictly for fishing at Lake Fork, Texas?
Not at all. Lake Fork is where our baits are developed, made, and proven on the water by real anglers, guides and pro fishermen. But largemouth bass and crappie behave the same way on any lake with similar cover, structure, and forage.
Our lures are used on reservoirs, ponds, and rivers from Texas to Colorado, from Florida to Wisconsin, and beyond. If a lake has bass, grass, timber, or ledges, these baits will work there.
I’m new to Lake Fork Lure Co. What’s the fastest way to build my tackle collection?
Start with our bait bundles.
Our in-house anglers have chosen the right lures and baits to get you started, with the most popular colors.
What colors work best for bass fishing at Lake Fork and similar water?
Color selection is highly water and weather dependant. Green pumpkin, watermelon, and other natural shades excel in clear water, while black/blue, junebug, and darker colors stand out in stained or muddy water. When in doubt, carry both a natural and a dark option. Stock your tackle box with the best soft baits so you're always prepared.
Do you offer free shipping on fishing lures, baits, and tackle?
Yes, orders over $75 ship for free within the continental U.S. for all products except fishing rods.
We ship via USPS First Class Mail and USPS Priority Mail, depending on the order. Most orders are delivered within 2-5 business days, although transit times may vary by location.
Do you offer wholesale or dealer pricing?
Yes. We work with select retailers and dealers. Become a dealer of Lake Fork Lure Co. by filling out a dealer application.
Target Trophy Bass
Premium Tungsten WeightsMade in TexasRealistic Swimming ActionGarlic + Salt ImpregnatedCustom Poured LuresTarget Trophy BassPremium Tungsten WeightsMade in TexasRealistic Swimming ActionGarlic + Salt ImpregnatedCustom Poured LuresTarget Trophy BassPremium Tungsten WeightsMade in TexasRealistic Swimming ActionGarlic + Salt ImpregnatedCustom Poured LuresRated 4.8 out of 5 - From +1k Happy Clients
Trusted by Pros. Accessible to All.
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